FOR IMMEDIATE RELEASE

Society of Cannabis Clinicians Announces Partnership with Whole Health Oncology Institute to Advance Patient-Reported Outcomes in Medical Cannabis Care

Los Angeles, CA — February 24, 2026 — The Society of Cannabis Clinicians (SCC) today announced a new collaborative partnership with the Whole Health Oncology Institute (WHOI) to support the development and endorsement of the Patient-Reported Outcome Hub (PROhub), a clinician-centered platform designed to improve real-world medical cannabis care.

The partnership reflects a shared commitment to evidence-informed, compassionate, and responsible use of medical cannabis by addressing longstanding gaps in how patient outcomes are captured, analyzed, and applied in clinical practice.

Medical cannabis care is often challenged by fragmented patient experiences, inconsistent documentation of cannabis use, and limited insight into real-world outcomes beyond what is captured in electronic health records. PROhub is designed to complement existing systems by introducing structured, HIPAA-compliant patient-reported outcomes that track symptom changes, quality-of-life impacts, and contextual factors that matter to both patients and clinicians.

The platform allows clinicians to deploy modular, clinically relevant surveys using validated instruments alongside custom question sets reflective of real-world cannabis care. Patients opt into surveys relevant to their conditions, reducing burden while improving data quality and engagement.

Participating clinicians receive aggregated, privacy-protected insights, including trends across similar patient populations, longitudinal outcome views, and high-level efficacy summaries to support shared decision-making and more informed clinical conversations. All analytics are provided at the aggregate level only, protecting patient privacy and clinician autonomy.
For clinician-researchers and academic collaborators, PROhub offers a scalable, IRB-friendly research infrastructure with standardized, de-identified, longitudinal datasets suitable for IRB-exempt research. This approach lowers barriers to real-world research while maintaining ethical and professional standards.

The partnership establishes a clinician-led framework for development and governance, positioning PROhub as a standards-aligned, practitioner-informed outcomes platform within the medical cannabis landscape. SCC and WHOI will work in close collaboration with clinician members to ensure the system remains practical, intuitive, and seamlessly embedded within real-world clinical workflows. Continuous refinement will be driven by structured clinician engagement and emerging patient needs, ensuring both relevance and scientific robustness.

“This collaboration represents a meaningful step forward in strengthening the clinical and evidence base for medical cannabis,” said Dr. Shiksha Gallow, SCC Board Member. “By centering patient-reported outcomes within a clinician-governed framework, we are enhancing clinical decision-making, reinforcing data integrity, and contributing high-quality real-world evidence to inform best practice and responsible policy development.”

About the Society of Cannabis Clinicians
The Society of Cannabis Clinicians is a nonprofit, membership-based professional organization dedicated to advancing evidence-based medical cannabis education, clinical best practices, and patient-centered care.

About the Whole Health Oncology Institute
The Whole Health Oncology Institute is a multidisciplinary organization advancing integrative, community-driven approaches to patient care, research, and data-informed clinical innovation.